10:30 – 11:00 Report “Types of IT-products. Structure of the Russian it-industry market
11:00 – 11:30 Report “Key concepts of IT-product development”.
11:30 – 12:00 Report “Testing the demand for a new product to determine the amount of work on development, the amount of investment and payback period of the project
12:00 – 13:00 Lunch break
13:00 – 13:30 Presentation “Features of the interaction between marketers and it-specialists. The structure and content of terms of reference for it-experts.
13:30 – 14:00 Report “Features of promotion in the market of IT-products. Development and testing of a marketing plan.
14:00 – 15:00 Presentation “The use of technology and methods of PR and advertising, depending on the goals and objectives, the features of its products. Review of practical cases.
15:00 – 15:20 Coffee break
15:30 – 16:30 Report Foundations Investing in It-Developments
16:30 – 17:30 Report “Evaluating the business model of potential users to choose the required version of an it-product
17:30 – 18:00 Report “Managing the promotion of it-product by industry user sectors
18:00 – 19:00 Closing Address. Lottery from partners